Google Ads
Are you overspending on ads?
It's true that Google automatically optimises your adverts now but how can you be sure that's being done properly?
Our Google Ads integration is different as it we use a custom-built app and advanced API integrations to actually import data from Google Ads into HubSpot. Now, you can see exactly how each HubSpot contact interacted with which specific ads. This puts you in a position to decide which adverts are truly successful and which are not.
Our expertise enables you to gain even greater in-depth insights into your ad performance, ensuring that every click counts. We provide a more detailed analysis that helps you make informed decisions and improve your ROI.
Performance Targets
Ad Performance Data
Gain detailed metrics for each ad click, including the number of clicks, impressions, conversions, click-through rate (CTR), and cost-per-click (CPC). This information helps you understand how well your ads are performing and where improvements can be made.
Conversion Tracking
Track the effectiveness of your ads by checking whether a click resulted in a conversion. Retrieve detailed conversion data such as conversion type, value, and time, allowing you to measure the success of your campaigns accurately.
Conversion Actions
Ad Groups
Campaign & Ads Group Information
Understand the context of each ad click by retrieving information about the campaign and ad group associated with the clicked ad. This includes campaign name, ad group name, budget, bidding strategy, and targeting criteria.
Keyword Data
Identify which keywords triggered the ad click. This data includes keyword text, match type, and keyword status, helping you refine your keyword strategy for better performance.
Keyword Performance
Attribution Model Used
Last Click Attribution
Time Decay Model
Attribution Models
Understand how each click is attributed to conversions with details about the attribution model used. This includes models like last click attribution and time decay, providing a clearer picture of your ad's impact throughout the customer journey.
Interested In This Integration?
Get in touch to learn how our Google Ads integration can give you true ROI visibility in HubSpot.
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